Zero to $100bn in Just Eight Years
Where next for Facebook? Facebook has arguably been the one story of business optimism in the current economic climate. Its IPO debut gave it a value of more than $100bn and the story of how a Harvard...
View ArticleTV – Gets All Social
In the early days of TV, advertisers projected the image of an evening’s viewing of being a social event for friends and family. The image changed rapidly from one of a social occasion to an...
View ArticleThe Cookie Crew
Online Marketing and Working within the EU Privacy Directive The very mention of EU directives is enough to turn the blood cold among many marketing professionals, but unfortunately the EU Privacy...
View ArticleI’ll Drink to That
(But it may cost you 40p a unit from 2015) Minimum Pricing for alcohol looks like the most contentious social marketing issue to emerge in recent years. While at face value the case for minimum pricing...
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Will Digital Radio Change The Way We Tune In?
Media Account Director and self-confessed radio addict Colin Malone takes a look at the world of digital radio (DAB) and how some technological developments could well change the way we tune in for...
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Programmatic Media Buying – The Smart Way To Target Consumers Online
With brands investing more money than at any point in history in online marketing, Digital Media Account Manager Chris Gough looks at how brand owners can get smarter with their targeting and...
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Google announces “AdWords Enhanced Campaigns”
With Google announcing one of the biggest shakeups of the Adwords platform in its history, Senior Digital Media Executive Marc Crowther takes a look at what the changes will mean for advertisers. In...
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What’s the next must-have gadget?
The internet of things, wearable technology and whole host of other tech buzzwords have been permeating our sub conscious over the last month as media reports from the Consumer Electronics Show (CES)...
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Content Marketing – Buzzword of the last eighteen months
Content marketing has been the buzzword of the last eighteen months and the lines of where content marketing starts and ends are becoming increasingly blurred. For some it sits in the domain of social...
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Is it an advert? No it’s a Native Ad
To complete our focus on content marketing in all of its forms this month, we take a look at the rise of yet another buzzword, Native Advertising. Digital Media Account Manager Marc Crowther digs...
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